Last year I ran for local government office. I have often said I ran “unsuccessfully”; however, I’m not sure that qualifier is entirely accurate since winning is not the only measure of success. Regardless of the outcome, I learned a lot and now can look back and see things I did well and areas in which I made mistakes — in some cases, lots of mistakes.
My thoughts below are designed to encourage more conservative candidates to run for office and to run with success. While conservatives will not win every election, they will lose every election in which they don’t run. The morale of the story then is to get out of our comfort zone and run. And by following a good plan, I feel that most conservatives won’t just run but will run well.
My Suggestions for a Successful Political Campaign
1. Know why you are running.
Running for office and campaigning is hard work. It’s very tiring, expensive, and emotionally draining and the race doesn’t end until the polls close on election night. With such a gauntlet to run, the candidate must remain confident in his or her reasons for running. Such confidence and the accompanying clarity of vision produces the steadfastness and resolve (and energy) needed to finish the race.
2. Differentiate yourself from your opponent(s).
If there is nothing different between you and your opponent then the race comes down to a popularity content. To avoid that potential disaster means you must find about three strong and compelling issues that you can promote and your opponent cannot. While this divides people along opinion lines, you need some division to gain supporters. Stay on message with those points and repeat them often — they become your brand that is remembered within the voting booth.
3. Be able to clearly articulate your vision in one sentence.
We only have one chance for a first impression with someone — remember, that someone is a potential voter. That first impression is largely formed with the first sentence they hear coming out of our mouth. Therefore a candidate must be able to demonstrate his or her strength quickly and confidently under a variety of scenarios including door-to-door campaigning, chance encounters, public speaking, and so forth. The first sentence is a good time to articulate one or more of the three points from #2 above.
4. Consistently set the agenda of the campaign.
A candidate must early on shift from a defensive position and go on the offense. That doesn’t mean name calling, mud slinging, and pointing out the personal weaknesses of your opponent. Instead, it means steering the conversation and the agenda of the campaign to your issues and vision. It means staying on Read More…
Posted under Campaign
This post was written by PonderstormMike on February 27, 2010
